Budget brand profile Germany 2022| ��ƽ��

Budget brand awareness, usage, popularity, loyalty, and buzz among car rental customers in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

615 respondents

Age group

18-64 years

Special properties

respondents who use car rental services

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to car rental, which of the following brands do you like?
Brand usage: When it comes to car rental, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to car rental, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Budget in Germany?
When it comes to car rental customers, brand awareness of Budget is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Budget in Germany?
In total, *% of German car rental customers say they like Budget. However, in actuality, among the **% of German respondents who know Budget, **% of people like the brand.

What is the usage share of Budget in Germany?
All in all, *% of car rental customers in Germany use Budget. That means, of the **% who know the brand, **% use them.

How loyal are the customers of Budget?
Around *% of car rental customers in Germany say they are likely to use Budget again. Set in relation to the *% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around Budget in Germany?
In August 2022, about *% of German car rental customers had heard about Budget in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Budget in Germany.

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