defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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Mid-size car brand competitiveness index South Korea 2024
In 2024, the Kia K5 ranked first among mid-size car brands with a brand competitiveness index of 80 points in South Korea. Models from all three companies owned by Hyundai Motor Group were featured on the list.
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of mid-size car models in South Korea in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/667188/south-korea-mid-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of mid-size car models in South Korea in 2024." Chart. May 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/667188/south-korea-mid-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of mid-size car models in South Korea in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/667188/south-korea-mid-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Mid-size Car Models in South Korea in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2024, /statistics/667188/south-korea-mid-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of mid-size car models in South Korea in 2024 ÌÇÐÄÆƽâ°æ, /statistics/667188/south-korea-mid-size-car-brand-competitiveness-index/ (last visited July 26, 2026)
National Brand Competitiveness Index of mid-size car models in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: /statistics/667188/south-korea-mid-size-car-brand-competitiveness-index/
