defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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Full-size car brand competitiveness index South Korea 2024
In 2024, the Genesis G90 ranked first among full-size car brands with a brand competitiveness index of 83 points in South Korea. That was an increase of one point from the previous year. Genesis is part of the Hyundai Motor Group, alongside Hyundai Motors and Kia Motors.
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of full-size car models in South Korea in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of full-size car models in South Korea in 2024." Chart. May 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of full-size car models in South Korea in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Full-size Car Models in South Korea in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2024, /statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of full-size car models in South Korea in 2024 ÌÇÐÄÆƽâ°æ, /statistics/667175/south-korea-full-size-car-brand-competitiveness-index/ (last visited July 26, 2026)
National Brand Competitiveness Index of full-size car models in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: /statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
