Thrifty brand profile U.S. 2022| ��ƽ��

Thrifty brand awareness, usage, popularity, loyalty, and buzz among car rental customers in the United States in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

689 respondents

Age group

18-64 years

Special properties

respondents who use car rental services

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to car rental, which of the following brands do you like?
Brand usage: When it comes to car rental, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to car rental, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Thrifty in the United States?
When it comes to car rental customers, brand awareness of Thrifty is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Thrifty in the United States?
In total, **% of U.S. car rental customers say they like Thrifty. However, in actuality, among the **% of U.S. respondents who know Thrifty, **% of people like the brand.

What is the usage share of Thrifty in the United States?
All in all, *% of car rental customers in the United States use Thrifty. That means, of the **% who know the brand, **% use them.

How loyal are the customers of Thrifty?
Around *% of car rental customers in the United States say they are likely to use Thrifty again. Set in relation to the *% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around Thrifty in the United States?
In August 2022, about *% of U.S. car rental customers had heard about Thrifty in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Thrifty in the United States.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.