Released date is the date of access. defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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Credit card brand competitiveness index in South Korea 2023
According to the National Brand Competitiveness Index of credit card brands in South Korea in 2023, Shinhan Card and Samsung Card ranked first with a brand competitiveness index of ** out of 100.
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of credit card brands in South Korea in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of credit card brands in South Korea in 2023." Chart. September 24, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of credit card brands in South Korea in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Credit Card Brands in South Korea in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Sep 2023, /statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of credit card brands in South Korea in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/666450/south-korea-credit-card-brand-competitiveness-index/ (last visited July 28, 2026)
National Brand Competitiveness Index of credit card brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: /statistics/666450/south-korea-credit-card-brand-competitiveness-index/