This statistic shows the results of a survey on how accurately members of different demographic groups felt portrayed in advertising in the United Kingdom (UK) in 2016. The survey found that *** out of two gay men felt accurately portrayed in advertising.
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Lloyds Banking Group. (December 6, 2016). Share of respondents that felt accurately portrayed in advertising in the United Kingdom (UK) in 2016, by demographic group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/658219/ads-accurate-portrayal-of-population-by-demographic-uk/
Lloyds Banking Group. "Share of respondents that felt accurately portrayed in advertising in the United Kingdom (UK) in 2016, by demographic group." Chart. December 6, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/658219/ads-accurate-portrayal-of-population-by-demographic-uk/
Lloyds Banking Group. (2016). Share of respondents that felt accurately portrayed in advertising in the United Kingdom (UK) in 2016, by demographic group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/658219/ads-accurate-portrayal-of-population-by-demographic-uk/
Lloyds Banking Group. "Share of Respondents That Felt Accurately Portrayed in Advertising in The United Kingdom (Uk) in 2016, by Demographic Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Dec 2016, /statistics/658219/ads-accurate-portrayal-of-population-by-demographic-uk/
Lloyds Banking Group, Share of respondents that felt accurately portrayed in advertising in the United Kingdom (UK) in 2016, by demographic group ÌÇÐÄÆÆ½â°æ, /statistics/658219/ads-accurate-portrayal-of-population-by-demographic-uk/ (last visited August 05, 2026)
Share of respondents that felt accurately portrayed in advertising in the United Kingdom (UK) in 2016, by demographic group [Graph], Lloyds Banking Group, December 6, 2016. [Online]. Available: /statistics/658219/ads-accurate-portrayal-of-population-by-demographic-uk/