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Do you consider inclusivity to be a threat for luxury brands' creativity?

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Source

Release date

December 2019

Region

France

Survey time period

November 20-28, 2019

Number of respondents

195 respondents

Special properties

Luxury professionals (management, brand managers, marketing directors, agencies specialized in luxury...)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "According to you, does inclusivity threaten brands' creativity?"
The source did not specify the age of the respondents.

Citation formats

Opinion of luxury professionals on the inclusion of minorities in France 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2020
More and more companies claim to be improving their diversity and inclusion policies. Many consumers expect these commitments from luxury companies too. From the perspective of the luxury industry, inclusivity is not considered as a threat to creativity by most professionals. Conversely, ** percent of luxury professionals rather agreed that it was a creative constraint.
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Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Apparel market in EuropeM&A in the luxury goods sector
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