This survey was aimed at assessing the influence on the purchase decision by personalized brand advertisement by posing the question "If a clothing retailer or brand showed you only items that it knew would fit you the way you like, would that help you to choose?" Among the total population of the survey, the majority, accounting for 78 percent, stated it would support them in their decision.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Rakuten, & Fits.me. (August 1, 2016). Would it help you to choose a clothing if the retailer only showed you items they know you like? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 07, 2026, from /statistics/643298/shopping-clothing-purchase-decision-guindance-retailer-fit-uk/
Rakuten, und Fits.me. "Would it help you to choose a clothing if the retailer only showed you items they know you like?." Chart. August 1, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 07, 2026. /statistics/643298/shopping-clothing-purchase-decision-guindance-retailer-fit-uk/
Rakuten, Fits.me. (2016). Would it help you to choose a clothing if the retailer only showed you items they know you like?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 07, 2026. /statistics/643298/shopping-clothing-purchase-decision-guindance-retailer-fit-uk/
Rakuten, and Fits.me. "Would It Help You to Choose a Clothing If The Retailer Only Showed You Items They Know You Like?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Aug 2016, /statistics/643298/shopping-clothing-purchase-decision-guindance-retailer-fit-uk/
Rakuten & Fits.me, Would it help you to choose a clothing if the retailer only showed you items they know you like? ÌÇÐÄÆÆ½â°æ, /statistics/643298/shopping-clothing-purchase-decision-guindance-retailer-fit-uk/ (last visited August 07, 2026)
Would it help you to choose a clothing if the retailer only showed you items they know you like? [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: /statistics/643298/shopping-clothing-purchase-decision-guindance-retailer-fit-uk/