| Characteristic | Total | Male | Female |
|---|---|---|---|
| Email address | 57% | 54% | 60% |
| Personal measurements, e.g., chest, waist, bust, hips, neck, inside leg, weight | 45% | 49% | 41% |
| Age | 43% | 43% | 43% |
| Style preferences | 41% | 34% | 48% |
| Name / address | 34% | 33% | 35% |
| Colour / print / fabric tastes | 34% | 25% | 41% |
| Purchase history | 30% | 30% | 30% |
| Brand preferences | 28% | 27% | 29% |
| Date of birth | 25% | 24% | 26% |
| Wish lists | 24% | 19% | 27% |
| Marital status | 23% | 23% | 22% |
| Mobile phone number | 14% | 17% | 13% |
| Family size / composition | 12% | 13% | 12% |
| Home phone number | 11% | 14% | 8% |
| Store my credit card details | 7% | 8% | 6% |
| Permission to perform a credit check | 6% | 9% | 5% |
| Social media details | 6% | 7% | 5% |
| Bank details | 5% | 7% | 4% |
| Income | 4% | 5% | 3% |
| None of the above | 15% | 17% | 14% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Sources
Release date
August 2016
More information
Region
United Kingdom
Survey time period
August 2015
Number of respondents
2,005 respondents
Age group
18 years and older
Special properties
Nationally representative sample
Method of interview
Online interview
Supplementary notes
Multiple answer categories could be selected.
Citation formats
