| Characteristic | Total | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ |
|---|---|---|---|---|---|---|---|
| Style preferences | 17% | 29% | 33% | 30% | 29% | 28% | 26% |
| Purchase history | 20% | 21% | 16% | 17% | 17% | 23% | 24% |
| Colour / print / fabric tastes | 16% | 14% | 19% | 13% | 17% | 15% | 13% |
| Brand preferences | 14% | 10% | 12% | 13% | 13% | 17% | 18% |
| Wish lists | 6% | 6% | 5% | 7% | 7% | 7% | 4% |
| Personal measurements, e.g., chest, waist, bust, hips, neck, inside leg, weight | 5% | 5% | 6% | 6% | 6% | 3% | 3% |
| Date of birth | 4% | 5% | 3% | 5% | 4% | 4% | 4% |
| Age | 4% | 8% | 5% | 5% | 3% | 2% | 4% |
| Name / address | 3% | 2% | 2% | 2% | 4% | 1% | 5% |
| Mobile phone number | 20% | 21% | 16% | 17% | 17% | 23% | 24% |
| Email address | 16% | 14% | 19% | 13% | 17% | 15% | 13% |
| Family size / composition | 20% | 21% | 16% | 17% | 17% | 23% | 24% |
| Marital status | 16% | 14% | 19% | 13% | 17% | 15% | 13% |
| Home phone number | 20% | 21% | 16% | 17% | 17% | 23% | 24% |
| Social media details | 16% | 14% | 19% | 13% | 17% | 15% | 13% |
| Income | 17% | 29% | 33% | 30% | 29% | 28% | 26% |
| Store my credit card details | 20% | 21% | 16% | 17% | 17% | 23% | 24% |
| Permission to perform a credit check | 16% | 14% | 19% | 13% | 17% | 15% | 13% |
| Bank details | 14% | 10% | 12% | 13% | 13% | 17% | 18% |
| I don’t want to share any more information | 6% | 6% | 5% | 7% | 7% | 7% | 4% |
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Source
Sources
Release date
August 2016
More information
Region
United Kingdom
Survey time period
August 2015
Number of respondents
1,698 respondents
Age group
18 years and older
Special properties
Nationally representative sample
Method of interview
Online interview
Supplementary notes
Multiple answer categories could be selected.
Citation formats
