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United States: Brand preferences for banking services in 2016, by age group

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Source

Release date

October 2016

Region

United States

Survey time period

April to September 2016

Number of respondents

6,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* Respondents aged 18-34: n=2,282
Respondents aged 35-49: n=1,515
Respondents aged 50 years and older: n=2,203.

Citation formats

Bank services brand preferences in the U.S. in 2016, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 25, 2016
This statistic shows the results of a survey conducted in 2016 among adult Americans on their preferred banking services brand. The results were sorted by age group. During the survey, ** percent of respondents between 18 and 34 years of age stated they preferred the Bank of America; **** percent of respondents aged 35 to 49 and **** percent of respondents aged 50 or older said the same.
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Topics

Bank of AmericaCredit cards in the United StatesBarclays GroupCommercial banks in the U.S.Banking in the U.S.
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