This statistic shows the results of a survey conducted between mid-2016 and mid-2017 among adult Americans who are interested in banking services on their preference for the Citibank brand. The results were sorted by gender. During the survey in May/June 2016, *** percent of male respondents stated they prefer Citibank; **** percent of women stated the same.
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The Brand Strength Monitor. (July 20, 2017). United States: Brand preferences for Citibank from May/June 2016 through May/June 2017, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/728094/us-brand-preferences-for-citibank-gender/
The Brand Strength Monitor. "United States: Brand preferences for Citibank from May/June 2016 through May/June 2017, by gender." Chart. July 20, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/728094/us-brand-preferences-for-citibank-gender/
The Brand Strength Monitor. (2017). United States: Brand preferences for Citibank from May/June 2016 through May/June 2017, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/728094/us-brand-preferences-for-citibank-gender/
The Brand Strength Monitor. "United States: Brand Preferences for Citibank from May/June 2016 through May/June 2017, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2017, /statistics/728094/us-brand-preferences-for-citibank-gender/
The Brand Strength Monitor, United States: Brand preferences for Citibank from May/June 2016 through May/June 2017, by gender ÌÇÐÄÆƽâ°æ, /statistics/728094/us-brand-preferences-for-citibank-gender/ (last visited July 24, 2026)
United States: Brand preferences for Citibank from May/June 2016 through May/June 2017, by gender [Graph], The Brand Strength Monitor, July 20, 2017. [Online]. Available: /statistics/728094/us-brand-preferences-for-citibank-gender/
