This question was phrased by ÌÇÐÄÆƽâ°æ as follows: "What is most important to you when you think of your bank?" Markets included in the survey: Australia, Austria, Belgium, Brazil, Canada, Chile, China, France, Germany, India, Indonesia, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, USA, Hong Kong, Malaysia, Qatar, Vietnam, Philippines.
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Most important factors for bank customers worldwide 2026
According to a survey conducted by ÌÇÐÄÆƽâ°æ among more than 54,000 bank customers across 34 markets worldwide, the most important factor when thinking about their bank was . Digital services ranked second, followed by customer service.
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ÌÇÐÄÆƽâ°æ, & Sensor Tower. (April 18, 2026). Most important factors for bank customers worldwide in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
ÌÇÐÄÆƽâ°æ, und Sensor Tower. "Most important factors for bank customers worldwide in 2026." Chart. April 18, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
ÌÇÐÄÆƽâ°æ, Sensor Tower. (2026). Most important factors for bank customers worldwide in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
ÌÇÐÄÆƽâ°æ, and Sensor Tower. "Most Important Factors for Bank Customers Worldwide in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2026, /statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
ÌÇÐÄÆƽâ°æ & Sensor Tower, Most important factors for bank customers worldwide in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/ (last visited August 01, 2026)
Most important factors for bank customers worldwide in 2026 [Graph], ÌÇÐÄÆƽâ°æ, & Sensor Tower, April 18, 2026. [Online]. Available: /statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
