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Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age group

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Source

Release date

September 2016

Region

Worldwide

Survey time period

2nd quarter 2016

Age group

16-64 years

Supplementary notes

Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?

Citation formats

Mobile app usage for brand research worldwide 2016, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2016
This statistic presents the distribution of global active social media users who use social media for brand research as of the third quarter of 2015. During the survey period, ** percent of respondents stated they used Instagram for researching brands.
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Mobile searchMobile app usageMobile internet usage worldwideMobile commerce in the United StatesMobile advertising and marketing in the U.S.
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