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Display of relevant results when using natural language on e-commerce sites in the Nordics in 2021

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Source

Release date

September 2021

Region

Finland, Norway, Sweden

Survey time period

July 31 to August 3, 2021

Special properties

online visitors

Supplementary notes

This question was phrased by the source as follows: "On search results page, when using complex natural language "womens dress under $50", are relevant results displayed?"
The source does not specify the type of survey, nor the number or age of respondents.

Citation formats

Performance of natural language processing on e-commerce sites in the Nordics 2021

Published by
Yihan Ma,
Oct 12, 2021
Not every website can process complex search queries and voice searches. A 2021 study conducted on e-commerce sites in Nordic countries showed that only ** percent of users would see results matching the entered online search query. Another ** percent of online users stated that the returned results had relevance with the search, meaning that the interaction with users was partially successful. Most users confronted themselves with websites unable to differentiate between the different attributes of the query.
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