Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016*
Characteristic
Share of respondents
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* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or
content to what interests you?"
Citation formats
Levels of comfort with data collection by search engines in the UK 2016
This statistic displays the findings of a survey on the distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of . During the survey period, it was found that percent of respondents reported that they were very comfortable with the fact that search engines collect their personal data in order to tailor personalized web experience.
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European Commission. (June 9, 2016). Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
European Commission. "Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016*." Chart. June 9, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
European Commission. (2016). Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
European Commission. "Distribution of Comfort Levels with Online Data Collection by Search Engines in Order to Provide Personalized Online Experiences in The United Kingdom (Uk) as of April 2016*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2016, /statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
European Commission, Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016* ÌÇÐÄÆƽâ°æ, /statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/ (last visited July 31, 2026)
Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: /statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
