According to the source the average respondent (n= 5520) was 19.5 years old and most of the respondents used social media from 6 to 9 hours per week. 70% of the respondents were women (n= 3838) and 28% of the respondents were men (n= 1562) with 2% of the respondents choosing the option "I don't want to say/ I can't say/ other". The target group was further split into three age groups:
13 to 17 years (n= 2244), 18 to 22 years (n= 1822) and 23 to 29 years (n= 1454).
Citation formats
Share of users perceiving selected online media as trustworthy in Finland 2016
This statistic shows the result of a survey on the share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media. During the period under survey, roughly 74 percent of the respondents found the online presence of regional newspapers like Helsingin Sanomat trustworthy and as sources for good content.
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ebrand Suomi Oy, & City of Oulu. (September 1, 2016). Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/602562/trustworthy-online-media-among-young-people-in-finland/
ebrand Suomi Oy, und City of Oulu. "Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media." Chart. September 1, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/602562/trustworthy-online-media-among-young-people-in-finland/
ebrand Suomi Oy, City of Oulu. (2016). Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/602562/trustworthy-online-media-among-young-people-in-finland/
ebrand Suomi Oy, and City of Oulu. "Share of Young People Perceiving Various Online Media as Trustworthy and as Sources for Good Content in Finland in 2016, by Type of Media." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2016, /statistics/602562/trustworthy-online-media-among-young-people-in-finland/
ebrand Suomi Oy & City of Oulu, Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media ÌÇÐÄÆÆ½â°æ, /statistics/602562/trustworthy-online-media-among-young-people-in-finland/ (last visited August 02, 2026)
Share of young people perceiving various online media as trustworthy and as sources for good content in Finland in 2016, by type of media [Graph], ebrand Suomi Oy, & City of Oulu, September 1, 2016. [Online]. Available: /statistics/602562/trustworthy-online-media-among-young-people-in-finland/