According to the source, the respondents' sample constitutes of people with higher formal education and likelihood to live in cities than the average population. Therefore, it should not be taken as representative of the national population.
Individuals could choose between English and Swahili while anwering the online survey, but the majority opted for English.
Trust in news outlets reached ** percent in Kenya, according to a survey conducted in 2022. TV channels and newspapers from large media companies generally presented a higher level of trust. Roughly ** percent of respondents trusted KTN News and the Daily Nation. Over ** percent had trust in NTV, The Standard, Citizen TV, and The Business Daily.
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Reuters Institute for the Study of Journalism. (June 15, 2022). Trust in news outlets in Kenya in 2022, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
Reuters Institute for the Study of Journalism. "Trust in news outlets in Kenya in 2022, by brand." Chart. June 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
Reuters Institute for the Study of Journalism. (2022). Trust in news outlets in Kenya in 2022, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
Reuters Institute for the Study of Journalism. "Trust in News Outlets in Kenya in 2022, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2022, /statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
Reuters Institute for the Study of Journalism, Trust in news outlets in Kenya in 2022, by brand ÌÇÐÄÆƽâ°æ, /statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/ (last visited August 03, 2026)
Trust in news outlets in Kenya in 2022, by brand [Graph], Reuters Institute for the Study of Journalism, June 15, 2022. [Online]. Available: /statistics/1319827/trust-in-news-outlets-in-kenya-by-brand/
