| Characteristic | Brands of Tomorrow score |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
February 2016
More information
Region
Sweden
Survey time period
April to May 2015
Number of respondents
4,200*
Method of interview
Online panel
Supplementary notes
* Refers to the study performed in USA, Germany and Sweden. The source does not specify the number of respondents in Sweden.
The source adds the following information: "The method is based on how big appeal the brand has among both existing and future consumers. This is then compared with how much of this demand is left to retrieve in sales and future growth."
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