Information on the population: Basis is the German-speaking population aged 14 years and older, in private households at the location of the main residence in Germany.
Information on the entire sample:
2019: 23,318 respondents, extrapolated to 70.60 million people.
2020: 23,191 respondents, extrapolated to 70.64 million people.
2021: 22,563 respondents, extrapolated to 70.54 million people.
2022: 23,015 respondents, extrapolated to 70.60 million people.
2023: 23,524 respondents, extrapolated to 70.08 million people.
2024: 23,485 respondents, extrapolation to 70.48 million people.
2024: 23,075 respondents, extrapolation to 71 million people.
Further information on the methodology can be found . This question was asked in the survey with the following wording: "Which of these cosmetics, hair and body care products have you used in the last 7 days? - Skincare for all purposes."
In 2025, there were around million people in the German-speaking population aged 14 and over who had used skin cream in the last seven days at the time of the survey. The number of skincare users has decreased annually since 2019 and continued to decrease in 2025.
The Allensbach Market and Advertising Media Analysis (AWA) determines the attitudes, consumption habits and media use of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 17, 2025). Number of people in Germany who use skin cream (for all purposes) from 2019 to 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1497078/skin-cream-number-of-users-germany/
IfD Allensbach. "Number of people in Germany who use skin cream (for all purposes) from 2019 to 2025 (in millions)." Chart. June 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1497078/skin-cream-number-of-users-germany/
IfD Allensbach. (2025). Number of people in Germany who use skin cream (for all purposes) from 2019 to 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1497078/skin-cream-number-of-users-germany/
IfD Allensbach. "Number of People in Germany Who Use Skin Cream (for All Purposes) from 2019 to 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2025, /statistics/1497078/skin-cream-number-of-users-germany/
IfD Allensbach, Number of people in Germany who use skin cream (for all purposes) from 2019 to 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1497078/skin-cream-number-of-users-germany/ (last visited July 26, 2026)
Number of people in Germany who use skin cream (for all purposes) from 2019 to 2025 (in millions) [Graph], IfD Allensbach, June 17, 2025. [Online]. Available: /statistics/1497078/skin-cream-number-of-users-germany/
