Europe, France, Germany, Italy, Spain, United Kingdom
Survey time period
January 2025
Number of respondents
2,683 respondents
Special properties
consumers who purchase beauty products
Supplementary notes
The question was phrased by the source as: "Have you purchased 'dupes/copy' for beauty products (skincare, makeup, fragrances)? A dupe/copy is a 'non illegal lower- priced alternative that imitates a higher-end product'.".
Citation formats
Share of consumers who have purchased dupe beauty products in Europe 2025, by country
Fragrances were the type of dupe product most commonly bought by European consumers. Spain presented a share of 24 percent of consumers acquiring this product, while Italy stayed at the 18 percent benchmark. In the United Kingdom, 11 percent of consumers acquired dupe skincare and, in Germany, seven percent bought dupe make-up.
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Cosmetica Italia. (March 21, 2025). Share of consumers in selected European countries who have purchased dupe beauty products in 2025, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
Cosmetica Italia. "Share of consumers in selected European countries who have purchased dupe beauty products in 2025, by type." Chart. March 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
Cosmetica Italia. (2025). Share of consumers in selected European countries who have purchased dupe beauty products in 2025, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
Cosmetica Italia. "Share of Consumers in Selected European Countries Who Have Purchased Dupe Beauty Products in 2025, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2025, /statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
Cosmetica Italia, Share of consumers in selected European countries who have purchased dupe beauty products in 2025, by type ÌÇÐÄÆƽâ°æ, /statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/ (last visited August 04, 2026)
Share of consumers in selected European countries who have purchased dupe beauty products in 2025, by type [Graph], Cosmetica Italia, March 21, 2025. [Online]. Available: /statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
