Information on the population: Basis is the German-speaking population aged 14 years and older, in private households at the location of the main residence in Germany.
Information on the entire sample:
2019: 23,318 respondents, extrapolated to 70.60 million people.
2020: 23,191 respondents, extrapolated to 70.64 million people.
2021: 22,563 respondents, extrapolated to 70.54 million people.
2022: 23,015 respondents, extrapolated to 70.60 million people.
2023: 23,524 respondents, extrapolated to 70.08 million people.
2024: 23,485 respondents, extrapolation to 70.48 million people.
2025: 23,075 respondents, extrapolation to 71 million people.
Further information on the methodology can be found . This question was asked in the survey with the following wording: "Which of these cosmetics, hair and body care products have you used in the last 7 days? - body lotion."
In 2025, there were around million people in the German-speaking population aged 14 and over who had used body lotion in the last seven days at the time of the survey. Figures increased slightly during this timeline, but generally remained around ** million.
The Allensbach Market and Advertising Media Analysis, or AWA for short, determines the attitudes, consumption habits and media use of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 17, 2025). Number of people in Germany who used body lotion from 2019 to 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1497116/body-lotion-number-of-users-germany/
IfD Allensbach. "Number of people in Germany who used body lotion from 2019 to 2024 (in millions)." Chart. June 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1497116/body-lotion-number-of-users-germany/
IfD Allensbach. (2025). Number of people in Germany who used body lotion from 2019 to 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1497116/body-lotion-number-of-users-germany/
IfD Allensbach. "Number of People in Germany Who Used Body Lotion from 2019 to 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2025, /statistics/1497116/body-lotion-number-of-users-germany/
IfD Allensbach, Number of people in Germany who used body lotion from 2019 to 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1497116/body-lotion-number-of-users-germany/ (last visited July 27, 2026)
Number of people in Germany who used body lotion from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 17, 2025. [Online]. Available: /statistics/1497116/body-lotion-number-of-users-germany/
