on Adform platform only / includes standard, video, rich media and mobile banner ads
Supplementary notes
Analysed data come from Adform platform only. Larger metrics may vary.
The source provides the following explanations:
1. Engagement time is "average time spent engaging with a banner (i.e. mouse over time, video play time, banner exansion time)."
2. "Data is based on an analysis of nearly 140 thousand campaigns encompassing more than 16 billion impressions delivered in the first half year of 2015."
Citation formats
Banner ad engagement time in the U.S. and Europe 2015, by industry
The statistic shows data on the digital banner advertising engagement time in the United States and Europe in the first half of 2015, by industry and ad format. On average, a mobile automotive banner ad engaged a viewer for ** seconds in the presented period.
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Adform. (November 30, 2015). Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/567992/banner-ad-engagement-time/
Adform. "Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds)." Chart. November 30, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/567992/banner-ad-engagement-time/
Adform. (2015). Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/567992/banner-ad-engagement-time/
Adform. "Digital Banner Advertising Engagement Time in The United States and Europe in 1st Half 2015, by Industry and Ad Format (in Seconds)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2015, /statistics/567992/banner-ad-engagement-time/
Adform, Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds) ÌÇÐÄÆƽâ°æ, /statistics/567992/banner-ad-engagement-time/ (last visited August 06, 2026)
Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds) [Graph], Adform, November 30, 2015. [Online]. Available: /statistics/567992/banner-ad-engagement-time/
