| Characteristic | Index score on a 0 to 100 scale* |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
April 2018
More information
Region
United Kingdom
Survey time period
2018
Number of respondents
> 50,000**
Method of interview
Online survey
Supplementary notes
The source adds the following information:
* *The source indicates the meaning of index scores: 80+ - Excellent; 70-89 - Strong; 60-69 - Average; 40-59 - Weak; <40 - Poor.
Ratings are statistically significant at a 95% confidence level with a margin of error +/- 0.5.
** "Respondents are qualified at 2 tiers:
- Familiarity: Respondents must be "somewhat" or "very" familiar
- RepTrak® Pulse: 75% completion of pulse rating to be included"
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