This question was phrased by the source as follows: "For each macro category, you preferably buy big brands/international or local/national brands? Please consider only branded products, avoiding thinking about unbranded products (i.e. bulk products, variable
weight products)"
The source does not provide any information regarding percentage points exceeding 100 percent.
Citation formats
Fresh food purchase preferences in the Netherlands 2018, by age
The statistic displays the results of a survey concerning fresh food purchase preferences in the Netherlands in 2018, by age. The survey results show that as of 2018, the majority of respondents, regardless of age, preferred to find a balance between local, national and international brands when it came to purchasing fresh food. In 2018, the share of 18 to 24 year olds who preferred to buy locally or nationally was highest, at close to ** percent, while just below ** percent of respondents in this age group were inclined to purchase big brands instead.
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IRI. (October 22, 2018). For fresh food, do you preferably buy big brands/international brands or local/national brands? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/994407/fresh-food-purchase-preferences-in-the-netherlands-by-age/
IRI. "For fresh food, do you preferably buy big brands/international brands or local/national brands?." Chart. October 22, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/994407/fresh-food-purchase-preferences-in-the-netherlands-by-age/
IRI. (2018). For fresh food, do you preferably buy big brands/international brands or local/national brands?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/994407/fresh-food-purchase-preferences-in-the-netherlands-by-age/
IRI. "For Fresh Food, Do You Preferably Buy Big Brands/International Brands or Local/National Brands?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2018, /statistics/994407/fresh-food-purchase-preferences-in-the-netherlands-by-age/
IRI, For fresh food, do you preferably buy big brands/international brands or local/national brands? ÌÇÐÄÆƽâ°æ, /statistics/994407/fresh-food-purchase-preferences-in-the-netherlands-by-age/ (last visited July 31, 2026)
For fresh food, do you preferably buy big brands/international brands or local/national brands? [Graph], IRI, October 22, 2018. [Online]. Available: /statistics/994407/fresh-food-purchase-preferences-in-the-netherlands-by-age/
