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Germans are buying less beer. As of 2025, around **** million hectoliters of beer were sold in the country, compared to roughly ** million hectoliters a decade ago. 2025 showed a small decrease in sales volume compared to the year before, and figures had generally been falling annually during the specified timeline as well.

Grin and beer it

The same decreasing trend is visible when looking at figures for per capita beer consumption in Germany. Starting in 1950 and observing roughly the next four decades, Germans drank increasing amounts, while afterward the pattern changed. However, it is worth noting that as such, consumption levels during the 1950s were significantly lower than current ones. In recent years, Germans individually consumed less than ** liters of beer. Like other food products and beverages, beer continues to experience price spikes, with consumer prices rising annually.

At home and beyond

Domestically, Germany had several brewery groups leading the way, recording stable sales volume figures compared to the previous year. The Radeberger Gruppe, including such brands as Jever, DAB, Berliner Pilsner, was far ahead of the AB inBev Deutschland (Beck's, Hasseröder) and the Bitburger Braugruppe (König Pilsener, Köstritzer), with around ** million hectoliters sold. Germany exported less beer in recent years, with less than ** million hectoliters traveling to other countries in 2025.