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Leading spirits brands in Germany in 2025, by brand awareness

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Source

Release date

April 2026

Region

Germany

Survey time period

17 June to 16 December 2025

Number of respondents

4,985 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

The question was asked during the survey in the following wording:

Brand awareness: "Do you know this brand, even if only by name? (multi-pick)"

Citation formats

Leading spirits brands Germany 2025, by brand awareness

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 13, 2026

In 2025, Jack Daniel's was the leading spirits brand in Germany, with around ** percent of respondents being aware of the brand. Other leading brands included Jägermeister and Jim Beam.

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Statistics on " Consumption of alcoholic beverages in Germany "

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Overview

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Beer

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Spirits

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Leading brands

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Consumption of alcoholic beverages in GermanyBeer market in GermanyAlcoholic beverages market in EuropeAlcoholic beverages in South Korea Alcoholic beverages in Latin America and the Caribbean
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