Based on the number of consumers, the leading brand of beer in Germany was Krombacher with ** consumers in 2024. The brand Becks was ranked in second place with around ** consumers, followed by Bitburger.
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Kantar. (June 1, 2025). Leading beer brands in Germany in 2024, by number of consumers (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1498885/beer-brands-by-consumers-germany/
Kantar. "Leading beer brands in Germany in 2024, by number of consumers (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1498885/beer-brands-by-consumers-germany/
Kantar. (2025). Leading beer brands in Germany in 2024, by number of consumers (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1498885/beer-brands-by-consumers-germany/
Kantar. "Leading Beer Brands in Germany in 2024, by Number of Consumers (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/1498885/beer-brands-by-consumers-germany/
Kantar, Leading beer brands in Germany in 2024, by number of consumers (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1498885/beer-brands-by-consumers-germany/ (last visited July 20, 2026)
Leading beer brands in Germany in 2024, by number of consumers (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/1498885/beer-brands-by-consumers-germany/
