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On average, Germans consumed 84.3 liters of beer per person in 2025. Despite the fact that this is probably the first beverage most of the world associates with Germany, not least because of the Oktoberfest in Munich, in the country itself consumption levels have been falling consistently since 1990. 

Still active industry

Changing beer consumption may be due to a variety of reasons, among them the growing selection of other beverages available on the market, both alcoholic and not, prices, as well as lifestyle and health choices among the German population. Despite consumers drinking less and less beer, the industry is still active and breweries continue to be opened. Beer is definitely one of the mainstays of the German beverage market.

Domestic or imported

Recent data shows German consumers are still quite patriotic when it comes to their beer choices, with 52 percent going for Made in Germany as of 2022. However, 26 percent were for both national and imported beers. Compared to other European countries, Germany was way ahead in terms of beer consumption, standing right behind Czechia and Austria.