nformation on population: Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.
Total sample information: 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23,485 respondents, representing 70.48 million people 2024: 23,075 respondents, representing 71 million people
More information on the methodology can be found .
This question was asked in the survey in the following wording: "Various drinks are written down here. Which of them did you consume or purchase in the last 14 days? Drink: Pils, export beer."
Citation formats
Beer consumption survey (pils, export) in Germany 2019 to 2024
This graph shows the number of people who had consumed or purchased beer (pils, export) in the 14 days prior to being surveyed in Germany from 2019 to 2025. During the 2025 survey period, it was found that around million Germans aged 14 years and older had consumed or purchased pils or export beer. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
IfD Allensbach. (June 18, 2025). Number of people who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2019 to 2024 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/575348/pils-export-beer-consumption-germany/
IfD Allensbach. "Number of people who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2019 to 2024 (in millions)." Chart. June 18, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/575348/pils-export-beer-consumption-germany/
IfD Allensbach. (2025). Number of people who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2019 to 2024 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/575348/pils-export-beer-consumption-germany/
IfD Allensbach. "Number of People Who Consumed or Purchased Beer (Pils, Export) in The past 14 Days in Germany from 2019 to 2024 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Jun 2025, /statistics/575348/pils-export-beer-consumption-germany/
IfD Allensbach, Number of people who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2019 to 2024 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/575348/pils-export-beer-consumption-germany/ (last visited July 15, 2026)
Number of people who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 18, 2025. [Online]. Available: /statistics/575348/pils-export-beer-consumption-germany/