Information on base:
The survey is based on the German-speaking population aged 14 years and older.
Information on total random sample:
2013: 23,083 respondents, projected base of 70.33 million people
2014: 23,093 respondents, projected base of 70.52 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following studies: 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021
You can find more information on the methodology of the study .
Citation formats
Attention to brands and price for fashion and clothing articles in Germany 2021
This statistic presents the results of a survey concerning the brand and price awareness when buying fashion and clothing articles in Germany from 2014 to 2021. During the 2021 survey period it was found that **** percent of the German-speaking population aged 14 years and older stated that for them the brand was a more important factor than the price.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). When you buy fashion and clothing articles, do you pay attention to the brand or the price? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "When you buy fashion and clothing articles, do you pay attention to the brand or the price?." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). When you buy fashion and clothing articles, do you pay attention to the brand or the price?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "When You Buy Fashion and Clothing Articles, Do You Pay Attention to The Brand or The Price?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), When you buy fashion and clothing articles, do you pay attention to the brand or the price? ÌÇÐÄÆƽâ°æ, /statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/ (last visited August 03, 2026)
When you buy fashion and clothing articles, do you pay attention to the brand or the price? [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: /statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
