| Characteristic | Number of campaigns |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Sources
Release date
May 2018
Region
United States
Survey time period
Q2 2011 to Q4 2017
Supplementary notes
The source define short-form direct response TV ads as 30, 60 or 90 second long.
The figures other than Q4 2016 come from previous reports
Figures have been rounded.
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