* Original survey question was phrased as the following:
"Now thinking about the last time you looked at online reviews for [Q1 category], did you go on to buy or arrange to buy the product or service?"
Citation formats
Influence of online reviews on purchase decisions in the UK 2015, by sector
This statistic displays the findings of a survey on the share of individuals who purchase a product or service after reading online reviews in the United Kingdom (UK) in 2015, by sector. During the survey period, it was found that 18 percent of respondents reported that they purchased a product or service related to electronic items after reading online reviews.
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Competition and Markets Authority. (June 19, 2015). Share of individuals who purchase a product or service after reading online reviews in the United Kingdom (UK) in 2015, by sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/489713/influence-of-online-reviews-on-purchase-deicision-in-the-uk-by-sector/
Competition and Markets Authority. "Share of individuals who purchase a product or service after reading online reviews in the United Kingdom (UK) in 2015, by sector." Chart. June 19, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/489713/influence-of-online-reviews-on-purchase-deicision-in-the-uk-by-sector/
Competition and Markets Authority. (2015). Share of individuals who purchase a product or service after reading online reviews in the United Kingdom (UK) in 2015, by sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/489713/influence-of-online-reviews-on-purchase-deicision-in-the-uk-by-sector/
Competition and Markets Authority. "Share of Individuals Who Purchase a Product or Service after Reading Online Reviews in The United Kingdom (Uk) in 2015, by Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2015, /statistics/489713/influence-of-online-reviews-on-purchase-deicision-in-the-uk-by-sector/
Competition and Markets Authority, Share of individuals who purchase a product or service after reading online reviews in the United Kingdom (UK) in 2015, by sector ÌÇÐÄÆƽâ°æ, /statistics/489713/influence-of-online-reviews-on-purchase-deicision-in-the-uk-by-sector/ (last visited August 04, 2026)
Share of individuals who purchase a product or service after reading online reviews in the United Kingdom (UK) in 2015, by sector [Graph], Competition and Markets Authority, June 19, 2015. [Online]. Available: /statistics/489713/influence-of-online-reviews-on-purchase-deicision-in-the-uk-by-sector/
