| Characteristic | 18-34 | 35-54 | 55+ |
|---|---|---|---|
| I would be prepared to pay a premium for products I consider to be ethically manufactured or sourced | 42.1% | 21.5% | 19.3% |
| I don’t shop at retailers that have a poor record on issues relating to the environment, ethics and or/sustainability | 24.1% | 28.3% | 29.2% |
| There’s no point in changing what I buy or where I buy from, it won’t make any real difference to the environment | 38.3% | 30.7% | 32% |
| If I really want a product the fact it’s not produced or sourced in an ethical or sustainable way would not stop me from buying | 49.6% | 44.3% | 46.9% |
| Labelling related to environmental/ethical credentials of a product can often be misleading | 42.6% | 44.1% | 52.4% |
| Social media sites have made me more aware of ethical and environmental issues while shopping | 36.9% | 21.9% | 10.9% |
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Source
Sources
Release date
July 2015
More information
Region
United Kingdom
Survey time period
2015
Number of respondents
2,000 respondents
Age group
18 years and older
Special properties
Shoppers (nationally representative)
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