To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them"
Characteristic
Share of respondents
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who use social media platforms at least every three months and liked or followed a company on social media.*
Method of interview
Online interview
Supplementary notes
* The source adds the following information: "Our sample was nationally representative by age and gender."
Percentage points exceeding 100 percent are probably due to rounding.
Citation formats
Perception of companies' responses to complaints on social media in the UK 2015
This statistic displays the findings of a survey on the perception of companies' responses to complaints on social media platforms in the United Kingdom (UK) in 2015. During the survey period, it was found that ** percent of respondents strongly agreed that the companies took complaints more seriously if they were posted on social media websites.
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McCallum Layton. (September 30, 2015). To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them" [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
McCallum Layton. "To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them"." Chart. September 30, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
McCallum Layton. (2015). To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them". ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
McCallum Layton. "To What Extent Do You Agree or Disagree with The following Statement: "I Feel That Companies Take Complaints More Seriously If They’re Posted on Social Media Websites than If Made Directly to Them"." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2015, /statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
McCallum Layton, To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them" ÌÇÐÄÆƽâ°æ, /statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/ (last visited August 05, 2026)
To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them" [Graph], McCallum Layton, September 30, 2015. [Online]. Available: /statistics/476198/perception-of-companies-responses-to-complaints-on-social-media-in-the-uk/
