UK Gen Z social media usage by reason 2022| ��ƽ��

Share of Gen Z users in the United Kingdom engaging with selected social media platforms in October 2022, by reason

Characteristic	For entertainment	To keep in touch with friends	To keep in touch with family	To create content (e.g. videos, reels)	To build an online following	To create a personality for social media	To follow celebrities / influencers	To keep up to date with the news	To share my opinions / point of view	To join groups / meet people with similar interests	To avoid boredom	I need to as part of my job	For inspiration	Other, please specify
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Release date

October 2022

More information

Region

United Kingdom

Survey time period

October 2022

Number of respondents

2,191 respondents

Age group

16-24 years

Special properties

users of social media platforms

Citation formats

According to a survey of social media users aged between 16 and 24 years in the United Kingdom, ** percent of respondents reported using Snapchat to keep in touch with friends. Maintaining connections was also the reason to use the social app BeReal for ** percent of respondents, while ** percent reported engaging with the newly popular app to avoid boredom. Additionally, ** percent of respondents reported using YouTube for entertainment, while only *percent reported using the video platform to create content.

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Characteristic	For entertainment	To keep in touch with friends	To keep in touch with family	To create content (e.g. videos, reels)	To build an online following	To create a personality for social media	To follow celebrities / influencers	To keep up to date with the news	To share my opinions / point of view	To join groups / meet people with similar interests	To avoid boredom	I need to as part of my job	For inspiration	Other, please specify
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Characteristic	For entertainment	To keep in touch with friends	To keep in touch with family	To create content (e.g. videos, reels)	To build an online following	To create a personality for social media	To follow celebrities / influencers	To keep up to date with the news	To share my opinions / point of view	To join groups / meet people with similar interests	To avoid boredom	I need to as part of my job	For inspiration	Other, please specify
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Share of Gen Z users in the United Kingdom engaging with selected social media platforms in October 2022, by reason

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Characteristic	For entertainment	To keep in touch with friends	To keep in touch with family	To create content (e.g. videos, reels)	To build an online following	To create a personality for social media	To follow celebrities / influencers	To keep up to date with the news	To share my opinions / point of view	To join groups / meet people with similar interests	To avoid boredom	I need to as part of my job	For inspiration	Other, please specify
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