Question: Please rate the following brands according to how much you like or dislike them. Average ratings based on a 10-point scale.
Participants are qualified fans of any of the professional sports leagues. No quotas were set for the leagues as the proportion of fans for each sports league fell naturally.
A Sports Fan is defined as someone who has done at
least one of the following in the past 12 months: attended a game, purchased merchandise for personal use, watched at least half of a live game on TV or web
stream
This statistic shows the responses to a survey about Canadian professional sport team sponsors and likability in Canada as of May 2015. During the reported period, sports fans ranked Tim Hortons first in likability with 7.7 points based on a 10 point scale.
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Insightrix. (July 8, 2015). Likability of sport sponsor brands according to sport fans in Canada as of May 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/446367/likability-of-sponsor-sport-brands-canada/
Insightrix. "Likability of sport sponsor brands according to sport fans in Canada as of May 2015." Chart. July 8, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/446367/likability-of-sponsor-sport-brands-canada/
Insightrix. (2015). Likability of sport sponsor brands according to sport fans in Canada as of May 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/446367/likability-of-sponsor-sport-brands-canada/
Insightrix. "Likability of Sport Sponsor Brands According to Sport Fans in Canada as of May 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jul 2015, /statistics/446367/likability-of-sponsor-sport-brands-canada/
Insightrix, Likability of sport sponsor brands according to sport fans in Canada as of May 2015 ÌÇÐÄÆƽâ°æ, /statistics/446367/likability-of-sponsor-sport-brands-canada/ (last visited August 01, 2026)
Likability of sport sponsor brands according to sport fans in Canada as of May 2015 [Graph], Insightrix, July 8, 2015. [Online]. Available: /statistics/446367/likability-of-sponsor-sport-brands-canada/
