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This statistic shows the average time spent with major media per day by Canadians from 2010 to 2016. In 2013, Canadians spent on average *** minutes per day with major media. In 2014, that number increased to *** minutes spent per day on major media.

Media consumption in Canada- additional information

According to global market predictions, daily media time is on the rise. In 2014 it was measured that consumers worldwide spent *** minutes per day with media such as newspapers, magazines, TV, radio, cinema, internet and outdoor, in total. That’s approximately * hours per day, as much as an average workday. Other sources calculated that in the same period Canadians spent *** minutes a day with major media, which is close to ten hours of daily media time. Taking a deeper look at specific media split, on average, adults in the country spent ** minutes with print media, *** minutes listening to the radio, *** watching TV and the majority – *** minutes – consuming digital media of all sorts. In fact, digital media consumption was the only one on the rise based on these measurements, and expected to reach *** daily minutes in 2015. Early that year it was also evaluated that the most of the time spent accessing digital media properties was via desktops, with a ** percent share, and smartphones with a ** percent share.

In general, the highest media consumption was recorded among the Generation Z in 2015. Canadian consumers between the ages of ** to 24 spent daily *** hours with media. They were closely followed by Baby Boomers, aged 50 to 68 years, who reported spending *** hours per day with media. The lowest consumption among the four commonly measured age groups belonged to ** to 34-year-olds.