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Types of advertisements influencing purchase decisions in Indonesia as of May 2025, by age group

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Source

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Release date

July 2025

Region

Indonesia

Survey time period

May 8 to 30, 2025

Number of respondents

9,225 respondents

Age group

16 years and older

Special properties

among people who consumed media

Method of interview

Online survey

Supplementary notes

Survey question: "Which of the following types of advertisements influence you in your purchase decisions?"

Up to three answers were accepted.

Respondents count by age group was as follows:
16-24 years: 2,273 
25-34 years: 3,032 
35-44 years: 2,274 
45-54 years: 1,233 
55+ years: 413 

Citation formats

Advertisement types influencing purchase decisions Indonesia 2025, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 25, 2025

According to a survey by conducted in Indonesia in 2025, * were the leading type of advertisements that could influence purchase decisions among respondents aged 35 years and older. Meanwhile, among younger respondents, were more influential. Social media websites and apps were the most commonly consumed type of media that year.

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