In fall 2018, TV reached ** percent of the French Canadians between the ages of 18 and 24 years every week. Television reach among this age group has been decreasing for several years, possibly due to the increasing appeal and popularity of streaming content on-demand. Meanwhile, penetration among adults aged 55 or above has consistently remained between ** and 100 percent since 2014.
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IAB Canada. (January 14, 2020). Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/512345/tv-reach-in-french-canada-by-age/
IAB Canada. "Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group." Chart. January 14, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/512345/tv-reach-in-french-canada-by-age/
IAB Canada. (2020). Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/512345/tv-reach-in-french-canada-by-age/
IAB Canada. "Weekly Reach of Tv in French Canada in 2014, 2015 and 2018, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2020, /statistics/512345/tv-reach-in-french-canada-by-age/
IAB Canada, Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group ÌÇÐÄÆƽâ°æ, /statistics/512345/tv-reach-in-french-canada-by-age/ (last visited July 29, 2026)
Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group [Graph], IAB Canada, January 14, 2020. [Online]. Available: /statistics/512345/tv-reach-in-french-canada-by-age/
