The graph shows programmatic advertising influence on click-through rate according to marketing professionals in the United States in 2014 and their expectations for 2016. The source found that ** percent of respondents believed that CTR will increase owing to programmatic advertising in 2016.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
DoubleClick, & Advertising Age. (September 30, 2014). Ways in which programmatic advertising influences click-through rates according to marketing professionals in the United States in 2014 and 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/417962/programmatic-ad-influence-ctr-marketers-usa/
DoubleClick, und Advertising Age. "Ways in which programmatic advertising influences click-through rates according to marketing professionals in the United States in 2014 and 2016." Chart. September 30, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/417962/programmatic-ad-influence-ctr-marketers-usa/
DoubleClick, Advertising Age. (2014). Ways in which programmatic advertising influences click-through rates according to marketing professionals in the United States in 2014 and 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/417962/programmatic-ad-influence-ctr-marketers-usa/
DoubleClick, and Advertising Age. "Ways in Which Programmatic Advertising Influences Click-through Rates According to Marketing Professionals in The United States in 2014 and 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2014, /statistics/417962/programmatic-ad-influence-ctr-marketers-usa/
DoubleClick & Advertising Age, Ways in which programmatic advertising influences click-through rates according to marketing professionals in the United States in 2014 and 2016 ÌÇÐÄÆƽâ°æ, /statistics/417962/programmatic-ad-influence-ctr-marketers-usa/ (last visited August 06, 2026)
Ways in which programmatic advertising influences click-through rates according to marketing professionals in the United States in 2014 and 2016 [Graph], DoubleClick, & Advertising Age, September 30, 2014. [Online]. Available: /statistics/417962/programmatic-ad-influence-ctr-marketers-usa/
