* The source provides the following information regarding survey methodology:
Each respondent is asked to complete a paper questionnaire covering attitudes, product ownership, shopping, media behaviour, etc., keep an e-diary detailing their activities on a half hourly basis over a seven day period, and download an app onto their smartphone which passively measures their mobile phone behaviour over a four-week period (New for TouchPoints5 on a sub sample only). **253 responses about daily duration at work/school.
Citation formats
Daily social media consumption among women in Great Britain 2013, by location
This statistic displays the average daily social media consumption of women by location in Great Britain in 2013. At home was the most popular location to spend time on social media with a daily average of **** minutes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Institute of Practitioners in Advertising. (December 15, 2014). Average daily social media consumption among women in Great Britain in 2013, by location (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/416111/time-spent-on-social-media-among-women-by-location-uk/
Institute of Practitioners in Advertising. "Average daily social media consumption among women in Great Britain in 2013, by location (in minutes)." Chart. December 15, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/416111/time-spent-on-social-media-among-women-by-location-uk/
Institute of Practitioners in Advertising. (2014). Average daily social media consumption among women in Great Britain in 2013, by location (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/416111/time-spent-on-social-media-among-women-by-location-uk/
Institute of Practitioners in Advertising. "Average Daily Social Media Consumption among Women in Great Britain in 2013, by Location (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Dec 2014, /statistics/416111/time-spent-on-social-media-among-women-by-location-uk/
Institute of Practitioners in Advertising, Average daily social media consumption among women in Great Britain in 2013, by location (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/416111/time-spent-on-social-media-among-women-by-location-uk/ (last visited August 01, 2026)
Average daily social media consumption among women in Great Britain in 2013, by location (in minutes) [Graph], Institute of Practitioners in Advertising, December 15, 2014. [Online]. Available: /statistics/416111/time-spent-on-social-media-among-women-by-location-uk/
