According to a 2023 survey, 57 percent of British social media users followed pet influencers because they cheered them up, while 49 percent said they followed petfluencers because they made them laugh. Overall, 51 percent of Brits followed pets online because they thought they were adorable.
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The Drum. (March 17, 2023). British social media users on reasons to follow petfluencers in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1424051/brits-reasons-following-pets-social-media/
The Drum. "British social media users on reasons to follow petfluencers in 2023." Chart. March 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1424051/brits-reasons-following-pets-social-media/
The Drum. (2023). British social media users on reasons to follow petfluencers in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1424051/brits-reasons-following-pets-social-media/
The Drum. "British Social Media Users on Reasons to Follow Petfluencers in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2023, /statistics/1424051/brits-reasons-following-pets-social-media/
The Drum, British social media users on reasons to follow petfluencers in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1424051/brits-reasons-following-pets-social-media/ (last visited July 31, 2026)
British social media users on reasons to follow petfluencers in 2023 [Graph], The Drum, March 17, 2023. [Online]. Available: /statistics/1424051/brits-reasons-following-pets-social-media/
