| Characteristic | Branded Memorability Index |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Source
Release date
January 2015
More information
Region
United States
Survey time period
January 1 to December 7, 2014
Age group
18-33 years
Special properties
English language
Supplementary notes
The source does not provide information on the type of the survey or the exact sample number.
Branded memorability index reflects viewers' ability to remember the ad and corresponding brand 24 hours after being exposed to it.
Qulifying ads must have met a minimum sample threshold of n=100 and been on-par or significantly above the likeability norm.
Citation formats
