base: more than 12,000 consumers from eight countries
Method of interview
Online survey
Supplementary notes
The source does not provide information on the specific date of the survey. During the study, respondents rated 585 global brands. The simplicity score was calculated on the basis of how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers. Questions were focused around: How consistently the brand experience and communications were rated across respondents? How aligned non-user and user perceptions were, privileging aligned perceptions? The Simplicity Score for the brand’s industry or category(ies).
The graph shows leading brands in the United States in 2015, by simplicity. Consumers from the U.S. found that Google - online shoe and clothing shop - provided the simplest experiences and communications among all tested brands.
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Siegel+Gale. (November 9, 2015). Leading brands in the United States in 2015, by simplicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/353215/brands-simplicity-ranking-usa/
Siegel+Gale. "Leading brands in the United States in 2015, by simplicity." Chart. November 9, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/353215/brands-simplicity-ranking-usa/
Siegel+Gale. (2015). Leading brands in the United States in 2015, by simplicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/353215/brands-simplicity-ranking-usa/
Siegel+Gale. "Leading Brands in The United States in 2015, by Simplicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Nov 2015, /statistics/353215/brands-simplicity-ranking-usa/
Siegel+Gale, Leading brands in the United States in 2015, by simplicity ÌÇÐÄÆƽâ°æ, /statistics/353215/brands-simplicity-ranking-usa/ (last visited August 07, 2026)
Leading brands in the United States in 2015, by simplicity [Graph], Siegel+Gale, November 9, 2015. [Online]. Available: /statistics/353215/brands-simplicity-ranking-usa/
