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Sales value of perfumes and scents in Italy in 2024, by distribution channel (in million euros)

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Source

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Release date

July 2025

Region

Italy

Survey time period

2024

Supplementary notes

Data refers to products such as perfumes, fragrances, and toilet waters.

Citation formats

Sales value of perfumes and scents in Italy 2024, by distribution channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 6, 2026

In 2024, the main distribution channel in Italy for both female and male perfumes was perfumeries, which registered sales of around million euros in women's perfumes that year. On the contrary, pharmacies accounted for the lowest sales value.

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