* n (smartphone) = 1,901; n (tablet) = 1,320
** An index of 100 indicates average representation.
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Citation formats
Clicking on mobile ads: index among ethnic groups in the UK 2014
This statistic shows ethnic groups indexed against total mobile users for clicking on mobile ads in the United Kingdom (UK) in 2014. Those in the Black and Asian ethnic groups over-indexed for clicking on mobile ads, with index scores of *** and *** respectively.
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xAd, & Telmetrics. (July 29, 2014). Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
xAd, und Telmetrics. "Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score)." Chart. July 29, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
xAd, Telmetrics. (2014). Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
xAd, and Telmetrics. "Clicking on Mobile Advertisements: Ethnic Groups Indexed against Total Mobile Users in The United Kingdom (Uk) in 2014 (in Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2014, /statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
xAd & Telmetrics, Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score) ÌÇÐÄÆƽâ°æ, /statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/ (last visited August 06, 2026)
Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score) [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: /statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
