This statistic shows how consumers' views of selected food brands have changed since the 'horsemeat scandal' in Great Britain in 2013. According to the survey, 21 percent of respondents have a less favourable attitude towards Findus whereas only 5 percent of the respondents view Quorn the same way. In fact 6 percent view Quorn more favourably than before the scandal.
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Ipsos. (January 11, 2014). Would you say your opinion of the following brands has become more favourable, less favourable or stayed the same? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/326486/perception-of-food-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. "Would you say your opinion of the following brands has become more favourable, less favourable or stayed the same?." Chart. January 11, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/326486/perception-of-food-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. (2014). Would you say your opinion of the following brands has become more favourable, less favourable or stayed the same?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/326486/perception-of-food-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. "Would You Say Your Opinion of The following Brands Has Become More Favourable, Less Favourable or Stayed The Same?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2014, /statistics/326486/perception-of-food-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos, Would you say your opinion of the following brands has become more favourable, less favourable or stayed the same? ÌÇÐÄÆƽâ°æ, /statistics/326486/perception-of-food-brands-since-the-horsemeat-scandal-in-great-britain-uk/ (last visited August 05, 2026)
Would you say your opinion of the following brands has become more favourable, less favourable or stayed the same? [Graph], Ipsos, January 11, 2014. [Online]. Available: /statistics/326486/perception-of-food-brands-since-the-horsemeat-scandal-in-great-britain-uk/
