T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Reaction in January 2014 | Reaction in February 2013 |
|---|---|---|
| It will not change my shopping habits | 64% | 47% |
| I will not buy from brands linked to horsemeat stories in the news | 9% | 19% |
| I won't buy economy ranges of meat | 7% | 15% |
| I will buy less ready meals with meat in them | 6% | 13% |
| I will buy less meat (any meat) | 3% | 5% |
| I will buy more locally sourced meat | 11% | 13% |
| I will buy more fresh meat | 12% | 20% |
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Source
Sources
Release date
January 2014
More information
Region
United Kingdom
Survey time period
February 11, 2013 and January 6, 2014
Number of respondents
3,499* (latest)
Special properties
base varies
Method of interview
Online survey
Supplementary notes
* Data from February 2013 is based on 6,221 respondents. Data from January 2014 is based on 3,499 respondents.
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