This statistic shows how consumers' views of supermarket brands have changed since the 'horsemeat scandal' in Great Britain in 2013, by supermarket. According to the survey, 20 percent of respondents have a less favourable attitude towards Tesco, whereas only 4 percent of respondents view Waitrose less favourably. For the majority their view of supermarkets has stayed the same.
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Ipsos. (January 11, 2014). Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. "Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?." Chart. January 11, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. (2014). Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. "Would You Say Your Opinion of The following Supermarkets Has Become More Favourable, Less Favourable or Stayed The Same?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2014, /statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos, Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same? ÌÇÐÄÆƽâ°æ, /statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/ (last visited August 05, 2026)
Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same? [Graph], Ipsos, January 11, 2014. [Online]. Available: /statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
